Hello Business Owner,

We understand you are trying to cut costs or probably want to get things done in a jiffy but social management is a craft and not what you should just run into. Posting for your brand a compelling message is not as simple as ABC.

We know special features on Facebook, Instagram, TikTok and other social media platforms have made posting easy for you. Let’s take you through the complete process of generating a content for social media

In an ideal company like Young & Cerebral, there are stages a social media post will go through before the public view or see it on social media.

Client’s brief: This may not come as an official document but it is just a summary of what you as a business owner wants, what you want to achieve through your social media posts or campaign. It is a way of seeing through you.

Prompt: This is your media handler understanding what you really want and perhaps sum it up in a few words. Whatever is summed up here will be the basis on which your social media post or campaign will be focused on. Content pillars come from this.

Idea generation: This is where the creatives get to work, thinking and building around the content pillars. What is the message, who is it meant for, how will it get to them, what effect should it have? This where the right words, catch phrases and SEO will be considered.

Creative copy : You may be good with canva but there’s more to design than canva. The creative designer receives the ideas generated and brings it to life in visual form. That message or picture that touches you so much in an advert, it is the duty of the creative designer to make sure it appeals to you beyond the message.

Upload/Posting: This is where the content gets posted on your social media with monitoring and engagements. Here, a little appraisal can also be done from which ideas can come up to make the message lasting on the heart of the audience. Social media promotions or leverage on trends is also important here although most of the thinking has been done at the ideation stage,

Many organisations may not have up to the capacity listed above but that’s the ideal process your thought as a business owner must go through before it gets to your customers and prospects as the best selling content.

At Young & Cerebral, we plan, place and measure the results of advertising campaigns, we help our clients sustain a top of mind awareness with their target audience and we are dedicated to decisive entrepreneurs who are desirous about showcasing their products or services.

We are ready to help if you let us