Olumide Lawrence is a Media Strategist and Content Developer. He is the Founder of Glowville communications a media strategy startup with a knack for creating and executing ideas that stand out. Since 2014 he has worked with top firms, brands on different social and digital PR campaigns. Notable among them are project fame, Gulder ultimate search, MTV Shuga, MasterCard, and many others. Popularly in many circles on social media as Glowville he shares rich humorous and educational content. Helping small businesses gain popularity through communications and sharing career nuggets for beginners. He also conducts media training within Lagos personally and within a team.
Below is a summary of the interview Keeping Up With Social Media Marketing with Olumide Lawrence
Olumide is a media strategist and content developer who has worked with many companies and brands in Nigeria ranging from Glo View to MTV. He explained that he had created the name “Glo Ville” in 2012 when he started a blog and wanted to give the blog a name that was catchy and over time people began to call him Glo Viile instead.
He recalled that his journey into social media marketing had begun when he discovered social media and PR in a special class he had attended to build himself. Though a friend of his had introduced him fully into blogging, content creation and content marketing he maintained that he had not looked back ever since.
He boasted of about 10,000 followers on his Facebook page, which he claimed to have built through sharing his life experiences and people engaging with his content. Replying to what instincts a social media marketer is required to have, Olumide mentioned that as long as one is able to sustain interest in a particular thing, they could succeed at it.
He went further to explain that if one has an interest in a particular field, is able to learn everything about that field and follows the right people their journey would be made easier. He stated that it was important for every social media marketer to understand marketing and to also understand their target audience and the language that appeals to them.
He mentioned that for one to be able to create marketable content, the content needs to have four motives in total; to humor, to educate, to inspire and to intercept. On how he keeps up with trends he maintained that it was about the interest in something as it keeps one going back to check for what’s new in the field so as to come up with new things for the audience.
On how people can market their products he said that stories serve as an escape for many people and if one is able to incorporate the marketing strategies he would sell. He went further to advise against repetitive storytelling patterns as it soon gets boring to the audience but they should make sure to switch their storytelling pattern.
On how to salvage a marketing strategy gone wrong he said that one should first identify why they are there, be clear on if they are apologizing or not and create a redemption strategy to aid continuation. He opined that Facebook was a better platform for small businesses as it made provisions to help small businesses within a low budget and gave the best engagement results amongst other platforms. Someone called in to the show asking how one could create viral content for demanding clients, Olumide said that the trick is to create something that is relatable and people are passionate about it.
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