Oluwafemi Adeniba works with multi-functional teams to understand pain points and then proffer sustainable solutions that address the pain points by taking briefs and passing them through tried and tested dynamic frameworks till he gets an optimal output that addresses the issues raised in the briefs.
 
Signal’s host, Adewunmi Oshodi – Tapa asked our Guest why he had decided to talk about understanding marketing, and the art and science of marketing, which opened up a plethora of information for us.

Oluwafemi Adeniba put us through a series of very educative and informative discernment about marketing which he expressed to his audience, as a process of determining what individuals need, the art is the process of marketing and the science of marketing is studying consumer behavior patterns.

He enlightened his listeners about the aspects of marketing, where the focus was on correcting direct marketing which is often misconstrued by the public as simply “marketers”, he further explained that direct marketers are the intermediary between sales and marketing.

Apart from this, Oluwafemi projected the need for every company to try to sell their products, but not leaving out the part that marketing is a process of identifying needs, and how best to meet up with the needs of the consumers. A lot of companies want results without the process which is going to create a mismatch between the organization and its consumers.
 
Oshodi also asked how people who sell Akara at their junctions about being able to identify their market, despite not attending a business school, the host was keen to know why people with the right resources haven’t gotten it right?

The individuals who fry beanballs AKA Akara at the front of many streets also go through the process of marketing and decide what the consumers want, they discover the gap between the product and consumers which enables them to take key decisions as professionals.
 
She asked the Guest to explain some mistakes made by advertisers in his article “Billboards are not”, and also what inspired him to write the article
“Billboards are not” an article by Adeniba was triggered by a billboard he came across, in which he highlighted the need for advertisers to do better by knowing the prospective customers, making the product known, and how they can reach the marketers. He made a claim about how billboards ought to be, not to contain more than 3 items so as not to distract individuals and passersby.
 
In addition to the information Oluwafemi Adeniba had disseminated to his audience, he advised individuals to launch products fast, fail fast, move on, get feedback and relaunch again till it is perfect.

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